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Boys / To understand how best to allocate
« Last post by abu raihan on September 03, 2023, 12:37:31 am » This makes it easier to invest in some actions, such as the care of websites to make them more personalized and intuitive. In fact, a customer arriving on the website decides in 15 seconds whether to buy or not . For this reason, the navigation path must first of all be fast and must then offer all the fundamental information immediately resources, you must first ask yourself a fundamental question: where does the user come from? Smart Insights states that 65% of website traffic is generated by already known contacts and by word of mouth (therefore by good advertising from satisfied customers).
The general statistics also define Phone Number List email marketing, SEO optimization, social media, events, inbound and content marketing as very important. These are the main channels to focus on. But that 65% is underlining a factor that we often tend to forget: the importance of customer loyalty. Regular customers are in fact the most valuable and least expensive, they know your offer well and, if they are satisfied, they will recommend you to their acquaintances . Harvard Business Review states that a 5% increase in customer retention (CR) leads to a 25 to 95% increase in profit. Attracting new customers is always more expensive than investing in maintaining existing customers.
So try to enhance the loyalty that is recognized and reward it by offering discounts and coupons, reposting their contents on social networks, quickly resolving problems and requests, asking for constant opinions on improvements (through questionnaires and feedback). All these aspects can also be taken care of in the B2B sector. The purchasing path is probably very different and requires further stages, but the dynamics remain the same, because companies are made up of people who use content.
The general statistics also define Phone Number List email marketing, SEO optimization, social media, events, inbound and content marketing as very important. These are the main channels to focus on. But that 65% is underlining a factor that we often tend to forget: the importance of customer loyalty. Regular customers are in fact the most valuable and least expensive, they know your offer well and, if they are satisfied, they will recommend you to their acquaintances . Harvard Business Review states that a 5% increase in customer retention (CR) leads to a 25 to 95% increase in profit. Attracting new customers is always more expensive than investing in maintaining existing customers.
So try to enhance the loyalty that is recognized and reward it by offering discounts and coupons, reposting their contents on social networks, quickly resolving problems and requests, asking for constant opinions on improvements (through questionnaires and feedback). All these aspects can also be taken care of in the B2B sector. The purchasing path is probably very different and requires further stages, but the dynamics remain the same, because companies are made up of people who use content.
